A little light just went (more like a faint glow really)...from TFL Best Of p116: "EQUITABLE TITLE: a title that indicates a beneficial interest in property and that gives the holder the RIGHT to acquire formal legal title..."
...hence the notion of claiming the NAME = aquiring legal title?
Printed copy · Anthology Volume 2, page 461Printed copy from The Tender For Law Anthology, Volume 2, page 461 (printed 14 June 2014). Added by this site; not part of the Facebook export.